Before marketing with email, be sure that you know what you are doing. Avoiding the spam folder and making sure that your customer actually reads what you are sending is crucial. Keep reading if you want to get the most useful tips around!
Only send emails to people that you know. Emailing people who don’t know your nor your products can seem like spam. They won’t know who you are, and they won’t care what you’re selling. They will just send your email to their spam folder, and it will be a huge waste of your time.
Each email should have one clear message. You want to keep your customers from being bombarded with content in your emails, but you also don’t want to make them too simple and boring. Keep your messages on topic, of reasonable length, and interesting to read. Your customers will be pleased that they are not being bombarded with superfluous data.
Utilize special promotions and discounts as a way to make customers feel excited about getting emails from you. This will make your customers want to refer their friends. Indeed, a referral program can be a good method to grow your customer base and subscriber list.
Use A/B testing to view the subject line. Split your mailing list into two parts at random. Send one version of your subject line to one half and another version to the other half. This will allow you to check out which subject line is the most effective, as well as which subject line gets ignored the most.
Emails that contain only boring marketing and sales copy are mush less likely to be read than those that also include useful information. Information that is useful to readers and can’t be found on your site is particularly appreciated. Also give your valued subscribers some exclusive offers only available for people on your mailing list. Send out holiday greetings and specials, not just when you desire something.
Make sure that people actually want to receive emails from you by using a double opt-in strategy. It may seem like overkill, but by doing this, you can be sure that a person wants to receive your emails and that will make it harder for your email provider to get into trouble.
These tips can be used to turn spammy emails into spectacular work! Use the tips you have just read to improve your existing campaign, or to create a new one.