If you really want to be an online name and brand, your presence needs to be visible where folks can see you. This is easy to do with social networking sites. Social media sites are a great way to market yourself which can boost your recognition. In today’s business world, it really can make or break you. This article contains some great advice on how you can make it.
Twitter is a social networking site, so make sure that you are social and communicate with your followers regularly. Answer questions, thank followers and interact with them in other appropriate manners. This will help solidify your relationships with followers. This will show your customers that you’re a real human answering their questions, which will build rapport with them.
You should always link all of the sites together. Include links if you have a blog where your consumers can see you on Twitter, YouTube and also if they want to like you at Facebook. You should include the web address for the blog and your Facebook profile on your Twitter page. When you create links to your different social media profiles, you will increase the number of ways that potential clients can view your content.
Stay active! In other words, the more social you are, the more successful you can be. If you aren’t constantly updating your followers, they will go elsewhere as your campaign goes stale. Being active can spark the interest of your followers and help you be more successful.
Without being too intrusive, have regular interaction with your clientele. In some circumstances, it may be helpful to comment on their blog posting or current Facebook status. Do not interfere in a personal discussion; you should contact someone only if they are talking about an issue related to your products or industry.
Combine social media and email marketing. Add in links to your Twitter and Facebook when you send out emails to try and market to people as much as possible. Also try including a link for subscribing to your newsletters or other emails.
Write frequent Twitter posts to keep your updates from being lost within the feeds of your followers. In order to succeed on Twitter, you not only need to post relevant content, you need to post frequently. When your posts are short, you can make multiple updates from a single event.
Use tags when you are posting on Twitter. You can create a tag by preceding it with the pound (#) sign, and it will be visible to groups and people who use the tag as a search term. Be smart with your tags and tag groups that are likely to be interested in your product or service.
When you upload a new YouTube video, always add links to your website, and Facebook or Twitter pages. When you get users from YouTube on Twitter and Facebook, you also have more of a chance that they’ll share any videos you have through these social media sites.
Use LinkedIn’s blog feed application to automatically post your blog updates to your LinkedIn page. An article can be posted and will immediately update on your LinkedIn page. In addition to saving you time, this will also get you known to both LinkedIn and blogging friends.
The frequency with which you update your social media status should change with the situation. When you launch a big campaign on a new product, make sure to provide the frequent updates people expect to see. But because it can be a hassle to find good info to post, you should definitely save your updates for something more important.
Take the knowledge you’ve learned from this article and apply it to your own business marketing strategy. Soon you will realize that there might not be any better way to get to potential customers (and past customers) than using social media.