Using social media for effective marketing practices has quickly become a standard for nearly every type of business, and with good reason. Social media is new, so the sooner you make your own presence, the larger it will become. Here are some tips you can use to benefit from social media before your competition does.
If you’re on Twitter, try creating varied and rich content for your social media marketing. Send tweets with tips and suggestions that are related to your business. By using these tweets along with the ones used to promote your business, you will notice your followers to be more able to hold interest in what you’re tweeting.
Your goal should be to initiate a conversation with your customers. What a lot of companies don’t realize is that after a customer is done giving feedback, they are actually trying to communicate. Engage your customer base by talking with customers who give both positive and negative feedback. Learn what they want, what they dislike, and how you can change your strategies to keep them happy and purchasing from you.
Have a plan in place before you start a social media campaign. You need to know the basics: how much time and money to spend, who to put in charge of social media accounts, and what you want each page to look like. Like with any promotional campaign, it is best to set up a timeline to achieve your marketing goals. Always follow the plan as closely as possible and you will win with SMM.
Decide if a relationship with your customers is what you want. Keep your campaigns simple and don’t invest a great effort if you only want to build your sales. Just simply saying “hello” to your customers is all it requires to be on the level with customers which requires a back and forth interchange. Your customers will be able to lead you once this happens.
Get a popular blogger to write on your website or you can guest blog somewhere else. This will help you garner more traffic to your own site. When guest blogging somewhere else, make sure they let you link back to a website of your own. Your guest blogger should be allowed to reciprocate this action. These blogger’s followers will probably investigate your website from either their blog or your own post.
Always give users a way to follow you and your business on popular social media websites. The majority of social media site users access them every day, so if you can give them easy access to you on their favorite sites, they will see instantly each time you post.
You should find different ways to interact with customers on a personal, as well as professional, level. Comment on blog posts, reply to Facebook statuses and answer questions posted to your wall. Don’t promote yourself on their personal posts, though. You should only mention products and services when they are truly relevant to a topic.
Use the one-two punch of email marketing and social media marketing. Add in links to your Twitter and Facebook when you send out emails to try and market to people as much as possible. You can also provide a link to your newsletter registration page to make it easier for people to subscribe.
Facebook helps your followers easily share your content. Because of the new Timeline feature and other cool Facebook features, a user’s actions are shared on their page where their friends will see it. Encourage the readers of you page to talk between each other and with you on the posts you make to gain more exposure.
Post on Twitter as frequently as possible. You will have to combine quality with quantity when posting on Twitter. Post good content and post it often. If your tweets are short, you can send out several updates from one event.
Whenever you upload video to your YouTube account, make sure there is a link in the description pointing to your website, and that both your channel and videos have the Twitter and Facebook buttons. If YouTube users decide to follow your pages on social media sites, it increases the likelihood that your videos will be shared.
Don’t be rigid about the frequency with which you post updates. If you have a new product coming out and plan on having a big advertising campaign, consumers will expect some sort of updates on a daily basis. Customers don’t want you to bother them repeatedly if you have don’t have anything important to share about your product or service, though.
Social media marketing is all about social interaction, so don’t neglect to speak with people on a face-to-face basis. Or PC-to-PC, more accurately. Customers don’t enjoy speaking to the faceless representative of a large company. If a customer is aware that they are communicating with one particular person who cares about their concerns, they will have more faith in you and your company.
Check what your competitors are doing. Seek them out on various social networks and see what marketing techniques they are using. You could try doing the same thing they are to get to their audience, but you can also try to create a strategy that wasn’t thought of so far to get a better suited audience.
Don’t limit yourself to one site when starting your social media campaign. Expand your potential readership by using multiple websites. You will be able to learn how to market in a variety of places.
Company branding is very important in social media. Set your avatar to your company’s logo, or use it in the background of your profile on social media sites. Keep the same color choices for all of your various social media accounts. This will help your followers know and trust who they are following and listening to. Use this opportunity to solidify your branding and create a name for the company you represent.
Social media marketing is similar to traditional methods, but the fact that few companies are actively involved in it, can give you the edge. Don’t be beaten by your competition. Start using some of the tips presented above to help you unleash the full potential of the social media arena to market your products and services.