Interacting with your customers will build your relationship with them, and, if they feel a connection to your brand, they will buy from you again. Marketing via email is a powerful way to stay in contact with your customers. Read on to find some simple strategies for creating an email marketing campaign that works.
Don’t send out emails to people who don’t want them. Anyone who receives an email they didn’t ask for will get angry and is likely to report you for spamming them. This not only negatively impacts your reputation with your customer, it puts your business at risk of being blocked by your ISP for being in violation of their spam policies.
You want your email to be as personal as you possibly can. As is the case with any type of marketing effort, a customer is more likely to engage in a business transaction with you once you establish a personal relationship. It could be highly beneficial to find out the reason why they opted in, and use this information in your email.
Keep track of the subject lines on e-mails that get opened and those that do not. Pick one email then send one half of them with one subject line and the other half of them with a different subject line. This allows you to determine which subject lines lead to subscribers opening your emails, and which get deleted without a second thought.
Make sure that email formats are tested. Be sure to always include any important information near the top of the emails. You must try different types of formats in order to determine which gives you lots of response. Once you have a short list of successful formats, continue to use them. This helps your customers learn what they can expect from your business and where to find information that they are interested in.
Always focus on the fact that the reason for email marketing is to get more people to buy your products. Therefore, every email you send should increase the likelihood that subscribers will buy. Share new product information, coupons, discounts and new promotions with your readers.
Be sure you have good content in your emails and that it isn’t all a marketing pitch. Offer your subscribers deals that they can’t find anywhere else, including your main website. Include special offers from your company, as well. Send out holiday greetings and specials, not just when you desire something.
When adding consumers to your email list, require that they double opt-in. This may seem like a lot, but it guarantees that the person is interested in receiving emails, so it eliminates the chances that you or your email service provider gets into any trouble.
Branding your email marketing in a similar fashion to your other marketing endeavors will ensure your customers instantly recognize your content. Because of this, you should design a template which lets you incorporate the company colors, logo, and other special fonts that are on your site. This will make your emails unique and instantly recognizable.
Make sure you get permission from all customers whom you send correspondence to via email. Skipping this step may not only cost you subscribers, but they may talk to others, which can further damage your business’s reputation. Some ISPs may even consider blacklisting you, which can have a negative impact on your business.
Having a visible link where the person can unsubscribe is a bright idea. Make sure that this unsubscribe link is clearly visible and not hidden in text somewhere. You never want your readers to feel as if they don’t have a choice in receiving your emails.
Remember that more and more people are reading their email with a mobile device, like a smartphone. Since the resolution is lower on these devices, you won’t have as much space. Learn the constraints associated with small displays, and see to it that your emails can be read on phone-sized screens.
If you want to succeed in business, you need to have a good marketing plan. A fundamental aspect of good marketing these days is a good email marketing plan. With the above tips, you can get the most out of marketing with email. Use them to your advantage to get the best results for your business possible.