When someone hears “marketing with email” they usually cringe because they think of spam. It is your job to make your emails so desirable that the customers both look and act on them. Continue on for some great marketing strategies you can try out today.
Do not send marketing emails to those who have not requested them. Anyone who receives an email they didn’t ask for will get angry and is likely to report you for spamming them. This is very bad for business and you may be blocked by certain Internet providers.
You should endeavor to make your emails seem as personal as you can. If you send emails which the reader identifies with, they will be more apt to buy from your company. One way to reach out to your reader would be to include the reason they are receiving the email, if available.
Limit your message to one clear one per email. Don’t overwhelm your reader with a ton of text! Keep your messages on topic, of reasonable length, and interesting to read. Customers will be more likely to read, visit your site and buy, if they don’t have to sift through a lot of extra information.
Proofread your emails before you send them out. It is important that all the emails you send are correct. Before sending the message to people, be sure that it is laid out correctly so it has its intended effect on the readers. Don’t forget, if you have embedded links, to check the links to be sure they function properly.
When researching marketing with email, use as many resources as possible. You will find a lot of helpful books or websites. Locally, you may even find seminars or workshops to help you work on your campaign, so consider contacting business groups near you for more information.
Test variations of your subject line via A/B testing. Create an email with two separate subject lines. Send an email with the first subject line to half of your list, and an email with the second subject line to the other half of your list. This strategy will show which subjects customers open, and which get ignored and sent to trash.
It is good to ask individuals who want to get your emails to opt-in twice. This means all your subscribers will join your mailing list willingly and know what they are signing up for. You will be less likely to get in trouble for sending out spam.
Do not send any more than a single email message a week. Most of your customer base probably has to tend to many other email messages each day. If you send too many messages, your customers may just tune out your messages and only read the messages they deem important (and marketing messages are never deemed important).
Utilize the least amount of graphics in your email as you can without making it look bland. Graphics are block by some email programs, so if you have a lot in your email, your audience may not be able to see or read the whole email. As well, email programs will be more likely to identify your email as junk if it’s got too many graphics.
You want every email campaign to have feedback that is passive as well as active. Active feedback can be gained by asking your readers for suggestions. Readers generally aren’t even aware of passive feedback, on the other hand. Many tools and software allow you to see how many of your emails were opened and how many people clicked on links.
Ensure that you’re utilizing a strategy that is very persistent. While persistence is key, you should also make sure that you’re targeting the right customers, or it won’t matter much in the long run. If your messages are not properly targeted, your customer base cannot grow.
Remember what you learned in this article, and use it to create a powerful email campaign, always thinking about your customers. Consider what will appeal to them visually. What material would they be interested in reading? What do you need to do to convert those desires into emails that sell? Take the tips and advice you have learned and get your business growing!