Email Marketing Tips To Help You Get Started

 

As a business owner, you may be wondering how effective email marketing is likely to be. The answer is that it has the potential to be extremely effective, and this remains true despite the pandemic.

Email marketing can be utilized by any type of business, and any business owner can use automation programs to get promotional emails out quickly, affordably, and easily. Here’s what you need to know about email marketing during the Covid-19 pandemic:

 

1. It may be even more effective than usual

Most of us are spending much more time at home during the crisis, and many of us are doing a lot of our shopping online. Therefore, promotional emails are more likely to reach people than they were in the past. However, you may need to utilize different strategies.

 

2. Use a mixture of imagery and written content

The written content in your emails should be engaging, but the phrase “a picture speaks a thousand words” could not be any more true for email advertisements. Your audience will want to see images of the products and services that you offer before they buy. Make sure that these images accurately showcase what you offer your customers.

In some cases, it can be easier to explain concepts with imagery than written content. Many people are visual learners, which means that they’re more likely to remain focused when watching a video or viewing images.

woman sitting on steps holding tablet

3. Make sure that people are able to unsubscribe

If your subscribers change their mind, it’s important to make sure it’s easy for them to stop receiving emails from you. Many businesses make it difficult for their customers to unsubscribe, which can cause them to become frustrated. If anyone finds it difficult to unsubscribe, make sure that your customer service representatives can guide them through the process.

 

4. Target your emails at the right audience

In order to successfully use email marketing for your brand, it’s important to make sure that you send your emails to people who are likely to be interested in your products. Finding the right audience for your brand will require market research. Here are a few tips that can help you conduct this research properly:

  • Giving your customers a survey that asks them how they found out about your brand can help you identify your audience.
  • Many hosting providers let you to perform traffic analysis, which can tell you where your site’s visitors come from.
  • Asking your customers questions about their age, gender, and other demographic attributes can help you identify your audience, which can improve your overall marketing strategy.

 

5. Send emails to promote special offers

If you will be having a sale or offering a new product in the near future, sending out emails to your subscribers is strongly advised. This will ensure that a large number of people know about the new offer.

 

TIP! Be sure that each person on your mailing list has granted you permission to send them emails. If you fail to do this, customers who did not agree to receive your emails may report your company for sending spam, and you are more than likely to lose their business.

 

6. Don’t buy your list of subscribers

There are services that allow you to get immediate access to a list of subscribers by paying a fee. However, this is not the best way to find people to send emails to. The people on these lists may or may not be looking for anything similar to what your brand offers.

As discussed above about targeting, lists that you may purchase are not going to be targeted in any way. It could tarnish your brand rather than help it.

 

7. Make sure that your emails are the right length

You do not want to drone on and on in the emails that you send out. Instead, it’s important to keep them around 200 words or less in most cases. This will typically be enough to convey the message you wish to send, but it will not be long enough to bore readers.

 

Conclusion

While email marketing may seem daunting for small businesses there are simple steps and guidance you can follow to make sure it’s effective and pain free.

Remember that email marketing is still effective. Use a mixture of imagery and written content to engage your readers. Keep the subscriber and unsubscribe process as simple as possible. Target the right audience for your newsletters. Be sure to promote special offers. Stay away from ‘purchased’ lists and finally keep your newsletters length in check.

Using these email marketing tips will get you started off on the right foot.

Learn more about email marketing in this post.

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