If you’ve just recently opened your business, you might not have much money for advertising. Having less money to invest in advertising leads to finding smart ways to reach their target audiences, such as through social media marketing. Thanks to social media marketing, small business owners can enjoy cutting edge technology, inexpensive advertising and lots of fun, while attracting lots of customers and drumming up lots of business. Continue on for some good social media marketing tips that you can include in your own advertising plan.
Make sure you keep a blog and keep it up-to-date with relevant and useful information. Post any sale or promotion you may be having to your blog. Important news should also be kept in your blogs. be sure to add it to your blog also.
Try using a retweet button in your blog post if you have your own blog. By placing the button at the top of posts, it will be easier for people to share the content with others on Twitter. This technique greatly expands the potential reach of your marketing messages.
Respond to comments and questions left by visitors to your site. Be sure to check for comments and questions at least once a day. They’re easy to miss, so you have to be vigilant.
Continually interact with your customers. Bearing in mind appropriateness and respecting boundaries, comment on the customer’s blog posts or Facebook status. Don’t interject into a discussion that has nothing to do with you; stick to contacting someone only when they are discussing something that is related to your industry or products.
Combine social media and email marketing. Add in a Facebook or Twitter button near the end of your email, and include a blurb about how you strive to personally respond to any posts on either of these sites. Encourage people to subscribe to your newsletters and other information by adding the appropriate links to your emails.
Add a tag to your Twitter posts. Certain subscribers are updated if you use tags. Use specific keywords in your tags to increase your visibility and bring in new followers.
Make Facebook or Foursquare friends into customers by working your profile in a professional, yet engaging way. Educate them about current special offers, or updated store locations. Offer special discounts or coupons exclusively through your Facebook or other social networking page. Customers are unlikely to connect with your brand on Facebook if you do not offer anything of value.
If your company maintains a blog, you should make certain that updates to the blog are announced on the various social media websites that your company participates in. This gets your social media followers in the loop by alerting them that your business just posted something cool.
Think about handing out some freebies using your profile on a social media site. By hosting a giveaway you will gain many new followers. Decide on what you are going to give away, then visit the popular freebie sites and post the link to where readers can get their freebie.
Leverage your social media profiles to advertise any specials you are running. This will encourage your consumers to locate you on sites like Facebook, as they will look for the discounts you are offering there. Your customers can learn more about you through social media, and you can contact them personally about your niche.
Ask your employees to blog about aspects of the business and post the blogs on your business website to generate customer interest. These blogs offer added value to site visitors and also improve your relationship with existing customers. They’ll meet the people who work there, learn more about your company’s beliefs and standards, and know how the product gets from it’s raw form to their home. Customers shop and spend money with establishments they trust, and this kind of honest open transparency is a really effective road to engendering trust.
With social media marketing, you will not have to worry all the time about how much money you are spending. Your new goal is to deliver high quality content in the form of videos, images, blog posts and even conversations to an audience that is interested in it. Because there are a growing number of social media sites, it will not take a long time to form a base of customers and expand into a powerful entity.