A Massive Audience

Many people visit social media sites multiple times a day. There are currently 244 million people using social media in the United States.

This number is expected to grow to more than 257 million by 2023. It is no longer a secret that social media has reached social acceptance. Most top brands started using various social profiles many years ago and have reaped the benefits of early adoption.

So, how are you going to reach this huge audience?


Free Business Marketing

Having leveled the playing field in advertising, social media is one of the greatest tools you can use for your business. It can be used in both communicating and marketing functions. That said, businesses use social media to tell their story, demonstrate the uniqueness of their business, and showcase their expertise at the global level.

Social media, in a nutshell, means that you no longer have to pay for expensive marketing platforms when social media is for free. Social media channels like Facebook, Instagram, and Snapchat can be used to strengthen the brand of your business without a dime. If you are looking for a way to grow your audience and customer base, social media is the way to go. Most importantly, you can use social media on a global scale and in real-time at a very low cost.

Here are 5 tips you can use to maximize the profits of your business through social media:

1. Start by Formulating a Plan

The fact that social media is easy to use does not mean that you should just start posting about your business. Like every other business move, you have to be strategic. Every good business move starts with a plan and showing the goal that you are aiming at achieving. A good plan gives you metrics on how to measure your success. Therefore take time and come up with social media plans that are aimed at achieving specific business goals.

The first step to creating a good social media plan is to set social media goals and objectives. Secondly, research the strategies that your competitors are using on their social media platforms. You may also need to audit your current social media efforts and analyze if they are bearing any fruits. During the audit, you need to look for any imposter accounts that could be stealing your social media thunder.

As you formulate your plan, make sure you find inspiration from all the successful businesses online. A social media calendar should also be part of your plan. It will help you create a schedule where you post the right content to the right audience at the right time. Your content should educate and entertain your audience as it attracts them to buy your products.

man on computer creating social media post

2. Choose the Right Platform for Your Business

Depending on the products and services you sell, choose the correct platform to market your business. For example, if you are selling clothes, Instagram is perfect because you can post photos of your products. On the other hand, if you offer consultancy services, YouTube is a perfect platform to post your videos explaining your services. You may also choose more than one platform to broaden your audience base.

3. Understand Your Audience

You must also know your audience before creating content for your social media platforms. To be able to micro-target your audience through social media, you must first know what your audience needs are. Understanding your audience includes knowing their cultural beliefs so that you do not post any inappropriate materials.

4. Create Compelling Content

According to your business goals and audience type, come up with content that helps you achieve your set social media goals and objectives. The content could include photos, videos, as well as publications. Do not just focus on increasing your clientele but also offer educative content to your viewers.

TIP! Let your customers know about your social media profiles with links to them in your email signature. When they follow or like your page or profile, most of these sites will also inform their connections they are following you.

5. Assess Your Social Media Performance

The last thing you should do is to continually assess if your efforts are paying in achieving your business goals. Be flexible enough to make any adjustments and corrections where necessary. You may also seek assistance to help transform your social media positioning in the market. This is especially when you are not achieving your goals.

Final Remark

When used correctly, Social media can be used to take your business to the next level. However, the wrong usage of this versatile platform could damage your brand entirely. That said, with these 5 tips, any business can use these platforms wisely for growth and operational success!


Continue learning: Love Affair With Social Media